Why Is It Critical to Follow Up Once a Job Satisfaction Survey Is Completed?

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Whether a small or big company, we’ve all worked with employees who are excellent at their professions as well as those who are not at all concerned about their jobs.

In today’s highly competitive world and intensely challenging market, it is more important than ever for businesses to encourage and engage their most valuable assets—their employees. While some employees are naturally enthusiastic and passionate, others are disengaged and pessimistic.

Employee satisfaction is unmistakably linked to company profits. Furthermore, there is no doubt that great employees are an organization’s most valuable resource. As such, keeping employees happy benefits a company in many ways.

However, the challenge is: How should you assess employee satisfaction? Well, one of the best ways to assess employee work satisfaction is to conduct frequent job satisfaction surveys in your organization. However, what’s equally important is what is done next (i.e., how you act on the results).

In fact, the success or failure of a work satisfaction survey is determined by the follow-up of the survey. Evaluating job satisfaction inside an organization is a useful initial step toward improving employee satisfaction within the organization. However, if no follow-up is done on a survey, improvement may stall, and eventually, a decline in employee satisfaction may occur.

How can this happen? When it comes to evaluating employee happiness, it is expected that action will be taken based on the survey results. Employees believe that when a survey on job satisfaction is conducted, suggestions for improvement are used to build a development plan and that this plan will result in changes in these areas of focus. If there is no indication that this plan is being developed, there will be no improvement in job satisfaction, and the outcome may be a decline in job satisfaction.

That is why it is critical that the organization present a plan for change after completing an online job satisfaction survey. This plan’s actions do not have to be carried out immediately. Some of these efforts could take years to yield a positive result. It is, however, critical to speak about these improvements. Make sure a survey isn’t turned into a one-way conversation.

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