- Avoid compound questions.
Try to avoid asking multiple questions at once. Keep it simple. Ask short, precise, and clear questions—one at a time. Keep the questions simple enough so the respondent doesn’t have to think hard to understand the question. The respondent should know exactly how to answer the question due to its clarity.
- Provide an accurate estimate of time the survey will take to complete.
Keep your surveys short and sweet. Respondents don’t want to spend more than 15 minutes of their time completing a survey. Also, provide an accurate estimate to the respondents of how long it will take to complete the survey. Don’t mislead respondents into thinking the survey is shorter than it actually is.
- Repopulate the survey with known data.
Save your respondents some time and effort. If you already have demographic information on the respondents, populate those fields in your survey. Also if there is repetitive information, repopulate that information later in the survey.
- Keep surveys short with skip logic when needed.
Don’t make your survey too long. If certain questions only apply to some respondents, use skip logic. This will help to shorten the survey and make it applicable to the respondent.
- Do not over-survey the same respondents.
When the same respondents are surveyed over and over, they experience survey fatigue. Try to limit how many times you survey individuals. If many of your colleagues are surveying as well, coordinate with them to ensure you all are not sending multiple surveys to the same respondents.
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