If your organization is within a highly volatile and competitive industry that requires only the freshest of data, daily pulse campaigns are the single most effective approach. These campaigns essentially allow you to make in-the-moment decisions using in-the-moment data.

Although every organization requires accurate and relevant data, not every organization requires an actual daily data stream. If your organization has moderate volatility, weekly campaigns using a subset of your employees or customers may be just what you need in order to increase organizational performance and/or gain market share.

The most popular option our clients pursue is a monthly pulse survey campaign. These campaigns offer the most optimized balance between investment and data freshness. Monthly campaigns are also beneficial for moderately-sized organizations or those with moderately-sized client bases.

For organizations that are coming from annual or semi-annual survey campaigns, the quarterly survey may be an attractive option. While the data may not the most current when compared to the other options, the data are still much more relevant and actionable than with traditional campaigns. These quarterly surveys also typically serve as a stepping stone for clients to embark on more frequent pulse survey campaigns.