Finding respondents for your survey can be difficult. It can be overwhelming when you don’t know where to start. Before seeking out anyone, it’s crucial to determine your target population. In other words, who do you intend to study? When you identity the people that you would like to distribute the survey to, there are various ways to gain knowledge from them. Below are some potential options:
- Face-to-face interviews – Sometimes mail or online surveys are not suitable for what you’re trying to study. Just because you’ve prepared your survey online at Ambivista doesn’t mean you can’t take the survey with you out in the field. Just grab your tablet and use your online survey as a guide for face-to-face interviews.
- Intercept surveys – Some of the most valuable information can come during a particular action. Intercept surveys allow you to capture information in the midst of someone engaging in an activity. For example, surveys can be done as a shopper is buying something to gather information on their decision-making processes of purchasing that product.
- Social media – If you have already have a large social media following, post a link to your online survey to your social media platforms such as: Twitter, Facebook, Instagram, LinkedIn, Snapchat. You can create an inclusion or exclusion qualification question if you’re concerned about not capturing your target population. This is perhaps one of the cheapest and easiest ways to gain survey respondents.
- Bulk email list – If you have a pre-existing contact list of individuals who opted-in to receive promotion, marketing or informational emails, this could be a great resource. You would simply select only individuals that qualify as your target audience.
Still having trouble determining what approach is best for your survey needs? Ambivista can help you define your target population as well as determine a sampling strategy and procedure best suited for you!