How are pulse surveys different from other types of surveys? Pulse surveys are typically shorter in length and more precise. The goal is not to gather a vast breadth of information—but rather a few questions in depth. A typical purse survey only contains about five to ten questions. Pulse surveys are also unique because they are not just administered at one point in time. Rather, they are given on a regular basis at particular intervals. Pulse surveys may be administered monthly, quarterly, yearly, and so forth.
There are various benefits of pulse surveys. Because they are given regularly at particular intervals, an organization is able to acquire constant and continuous feedback from employees and customers. Therefore, feedback is always up to date. Data gathered from pulse surveys lend themselves to dashboard analytics where data is updated in real-time. With pulse surveys, companies can also track employee and customer attitudes and perceptions over time—rather than just during one point in time. Pulse surveys provide insight into trends and change.
Pulse surveys are also beneficial because change based on feedback can occur immediately. For example, if various employees have an issue with a certain policy, an intervention can occur right away. The subsequent pulse survey can assess if the intervention actually improved employee perceptions. If customers are having problems with a particular product, a pulse survey can alert management at a company. The company can subsequently address the stated issues and administer a follow-up pulse survey to determine if the product is up to customer standards.