Having required questions may seem like a great idea. After all, requiring questions can help to ensure you have a complete data set. In other words, requiring respondents to answer questions can [...]
LOS ANGELES, CA (October 5, 2016) – Gathering insights leveraging online surveys has become a lot easier as online survey and market research leader, Ambivista, launched its new online [...]
When administering a customer satisfaction survey, your response rate should be of utmost concern. The better your response rate, the less non-response bias you’ll have. The less non-response [...]
One of the best forms of advertising is word-of-mouth. When your customers love your products and services, they will tell their family and friends about them. However, it can be difficult to [...]
Likert scales are one of the most popular scales used on surveys across industries. Lkert scales can be incredibly useful. They can gather a plethora of information on attitudes, behaviors, [...]
When designing a survey, there are two main types of data you can collect: quantitative and qualitative. Quantitative data is numeric in nature. It can be statistically analyzed. It is used for [...]