Having required questions may seem like a great idea. After all, requiring questions can help to ensure you have a complete dataset. In other words, requiring respondents to answer questions can [...]
LOS ANGELES, CA (October 5, 2016) – Gathering insights leveraging online surveys has become a lot easier as online survey and market research leader, Ambivista, launched its new online [...]
When administering a customer satisfaction survey, your response rate should be of utmost concern. The better your response rate, the less non-response bias you’ll have. The less non-response [...]
One of the best forms of advertising is word-of-mouth. When your customers love your products and services, they will tell their family and friends about them. However, it can be difficult to [...]
Likert scales are one of the most popular scales used on surveys across industries. Lkert scales can be incredibly useful. They can gather a plethora of information on attitudes, behaviors, [...]
When designing a survey, there are two main types of data you can collect: quantitative and qualitative. Quantitative data is numeric in nature. It can be statistically analyzed. It is used for [...]
Avoid compound questions. Try to avoid asking multiple questions at once. Keep it simple. Ask short, precise, and clear questions—one at a time. Keep the questions simple enough so the respondent [...]
Finding respondents for your survey can be difficult. It can be overwhelming when you don’t know where to start. Before seeking out anyone, it’s crucial to determine your target population. In [...]