Not Leveraging Online Survey Panels? Here’s why you should!

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Nowadays, it can be difficult to stand out as a leading authority in any domain of expertise because of the increase in competition. Every day, you need to explore new strategies and options to remain on the edge of things and attempt to be the best.

Market Research is considered one of the most reliable ways to get regular updates regarding the changing market to get leverage over your competition. This is accomplished by sending surveys out to customers (in cases of an established customer base) or to an online survey panel (in cases of new organizations or target markets). This is all done to get reliable and productive outcomes to drive true business growth.

But do you want to know more about what an online survey panel is? If so, then continue reading.

Online survey panels consist of a targeted group of research participants that you can leverage to provide regular feedback about services, products, and more. These panels consist of experienced and qualified individuals who have been pre-vetted to be targeted and to help make well-informed decisions.

There are two basic types of panelist that are based on B2B and B2C. When it comes to taking business-oriented surveys, the B2B panelists cover segments that may include employee numbers, industry specifics, and more.  B2C panelists are often made up of the general public, which is usually the end consumer, to get opinions and information from those who may not know the specifics within an industry or for opinions on the usefulness of end products and other campaigns.

To be in B2B/B2C panels, most panelists have to go through tight screening, as is the case with Ambivista’s panels, and it can be a difficult selection process. The panelists devote a lot of their time and effort on a survey in order to provide effective responses.

Advantages of Online Survey Panels

Easy Access

Online survey panels are easy to access by the organizations as there are many panelists available. In prior years, the turnaround time of the survey projects was quite long. However, due to the availability of online survey panels, survey campaigns have become much more efficient with a quicker turnaround time.

For instance, if you have launched a new product in the market and want feedback about it, a panel can help you gather insights in a matter of days or even hours. Panels also help you learn important things, such as who is your target market, what are their preferences, and what improvements you need to consider to drive market growth.

Reduction of Cost

Using survey panels helps conduct your survey in a cost-effective way. Having niche panels means that you don’t have to spend years developing a database. This becomes even more apparent when you consider the methodical selection process that is required to build a panel that is trustworthy and of high quality.

Better Response Quality

Panelists from a quality survey panel are sure to provide quality responses, as there is incentive to do so.

If you are looking for answers for complex questions related to a market, brand or clientele, then find a survey panel company that can offer you responsive support to conduct your survey campaign on short notice.

You have now read how survey panels can be beneficial to you.  Now, take a look at some of the tips to keep the panelists engaged.

  1. Becomefamiliar with the panel company

Before you invest in a survey panel, it is important to perform your due diligence and be confident that the panels are of high quality. How do you do that? Consider speaking with sales representatives, reading reports, and inquiring into the panel management process.

  1. Keep it simple

Try to create a simple feedback survey for the participants (panel members). While designing the survey, make sure to keep it short, interactive, and easy to respond. This will help to keep the panelists engaged.

  1. Offer attractive incentives

Relevant incentives help to motivate the panel members. Set clear and reasonable requirements for the panel members and tell them how they can meet those requirements to earn incentives. Common effective options include gift cards and drawings.

The above tips will help you identify and engage your online survey panel for higher quality results. Are you searching for a definite, judicious panel that fits your requirements? If so, then get in touch with Ambivista to collect real and quality feedback with online survey panels.

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